Thailand targets long-haul tourists with new US, Saudi Arabia offices

In an effort to boost tourists visiting, Thailand’s government will be establishing additional tourism offices in the United States and Saudi Arabia, stated the deputy spokeswoman Rachada Dhnadirek. The proposition comes as part of a refreshed approach to meet international market demands, as directed by Prime Minister Prayut Chan-o-cha.

The Tourism Authority of Thailand (TAT) is now concentrating on attracting long-haul travellers, primarily from Europe, the United States, and the Middle East. The projected revenue from such endeavours is expected to reach a staggering 1.62 trillion baht by year’s end, Dhnadirek had pointed out.

TAT is furthering its reach in the US by inaugurating an overseas office in the city of Chicago, joining existing offices in New York and…