Thailand targets 23.1 million MICE visitors by fiscal 2024

The Thailand Convention and Exhibition Bureau (TCEB) has set a target to attract a minimum of 23.1 million meetings, incentives, conferences, and exhibitions (MICE) visitors by fiscal 2024. Through this, they aim to generate a revenue of 136 billion baht, which equates to 75% of the income recorded in 2019.

TCEB President Chiruit Isarangkun Na Ayuthaya noted that the challenge in achieving full recovery is primarily due to global economic pressure. He explained that the MICE industry is on a steady path to recovery, with geopolitical conflicts being a significant factor to consider.

Chiruit mentioned that Thailand’s bamboo diplomacy policy ensures no hurdles for MICE travellers from any nation. He highlighted that visa exemptions have boosted MICE visits from primary markets such as China and Taiwan. Despite the weak Chinese economy, entrepreneurs from the region are seeking…