The Thai government launched an initiative to boost the country’s exports to China, the world’s second-largest economy. The plan involves inviting 30 to 50 of China’s leading social media influencers to visit Thailand in May. During their stay, these influencers will livestream their Thai experiences, promoting local products from traditional elephant pants to native sweet treats to their followers back in China.
The Deputy Prime Minister and Commerce Minister, Phumtham Wechayachai, shared this strategy during an interview with Bloomberg News in Bangkok.
“The world is changing. We have to think about new ways of selling things.”
He confirmed that the influencers would be incentivised via profit-sharing agreements for their promotional efforts. This new initiative follows a dip in exports to China in 2022, the first decline in seven years, leaving the United States as…
