Revealing a Robust Strategy to Capture the Premium Foreign Long-Term Residency Market in Thailand, Projected to Generate Revenue Exceeding Ten Billion Baht
Highlights:
- Thailand Privilege Card has continued to grow consistently over the course of 20 years, generating revenue into the country exceeding 50 billion Thai Baht, with a membership base of over 31,500 members.
- The company has embarked on an aggressive strategy, focusing on brand modernization by creating a fresh identity through a new logo, a new uniform, and new card formats for all 4 packages. This is aimed at targeting high-end tourists.
- The company is establishing new selling points that emphasize elevating privileges beyond boundaries under the concept “More Choices More Freedom.” Additionally, they are expanding across primary, secondary, and potential new…
