With an increase in flights and a neutral position on the Russia-Ukraine conflict, Thailand’s Tourism Authority (TAT) is poised to welcome a record-breaking 2 million Russian tourists next year. Khanittha Phanworawat, the Moscow office director, emphasises the urgent need to preserve Thailand’s image as a friend to Russian travellers, as a measure to achieve this ambitious goal, especially if other countries persist in imposing sanctions on Russia.
Previously, Russian tourists commonly travelled to European destinations for the summer. But, counterintuitively, the war with Ukraine has seen them extend their excursions throughout the year, turning Thailand into a premier year-round destination. Khanittha acknowledges Thailand’s shifting status as the primary choice for most Russians, particularly those who spend generously…
