Thailand is striving to position itself among the top five preferred destinations for Muslim tourists by 2027.
Deputy Government Spokesperson Rachada Dhanadirek disclosed that the Department of Tourism, under the Ministry of Tourism and Sports, has placed importance on the Muslim travel segment and market on the Muslim travel market. The initiative involves training tourism service providers, government agencies, and interested parties to better understand the preferences and behaviors of Muslim tourists.
The spokesperson said the 5-year strategic plan from 2023-2027 outlines key strategies to cater to the Muslim travel segment. These strategies encompass standardizing tourism operations for Muslim travelers and creating products and services that cater to their needs. The plan will employ technology to enhance their experience, promote collaboration among various agencies, and raise awareness about Thailand’s readiness to welcome Muslim tourists.
This strategic plan aligns with Thailand’s economic development goals and ongoing efforts to enhance competitiveness. The country has already emerged as a prominent destination for Muslim tourists globally as Thailand welcomed over 3 million Muslim tourists in 2022. The MasterCard-CrescentRating Global Muslim Travel Index for 2022 also ranks Thailand as the third most popular non-Muslim destination for Muslim travelers, following Singapore and Taiwan.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.