Thailand is set to face its annual tourism low season, warned Sisdivachr Cheewarattanaporn, the leading figure of the Association of Thai Travel Agents (ATTA).
The transition into the low season comes after the country’s Songkran Holidays, a peak period for tourism. This shift leaves tourism operators grappling with the challenge of keeping their businesses afloat during the lull in tourist arrivals.
Sisdivachr underscored the need for these businesses to explore alternative tourism opportunities to sustain their operations.
This cycle of peak and low seasons is a recurrent pattern in the Thai tourism sector, which has not seen any significant changes in the past ten years.
As the low season sets in, Sisdivachr noted a gradual decline in tourists from western, eastern, and European regions.
However, he pointed out that visitors from China were…
