Faced with a long-standing need for agile operations and goal-directed development, the Federation of Thai Tourism Associations (FETTA) is set to drive transformative change in Thailand’s tourism landscape. This follows the recent realignment of seven local tourism associations that have transitioned from the Tourism Council of Thailand (TCT) to become part of FETTA.
According to Adith Chairattananon, a FETTA representative with significant influence, also serving as honorary secretary-general of the Association of Thai Travel Agents (ATTA), there are strategies in place to promote streamlined operations via a non-hierarchical structure at FETTA. Explaining the blueprint for future operations, Chairattananon disclosed that a core agenda would be laid out, with different segments of this agenda entrusted to proficient association…
