A fascinating new study, the “Self-Confidence Index”**, sheds light on the aspirations and anxieties of Thai consumers regarding their appearance. While Thais across various generations show considerable confidence in their looks, the research reveals a surprising desire for further enhancement through beauty treatments.
The study, conducted by leading aesthetics company Merz Aesthetics Thailand in collaboration with Chulalongkorn University’s Assistant Professor Dr. Watcharaporn Bunyasiriwat, surveyed 1,000 individuals aged 18-55. They identified six key factors influencing self-confidence: attitude and mindset, social aspects, work and study, health, appearance (average score of 82%), and income.
Interestingly, despite appearance ranking fifth, the survey revealed a lower-than-average confidence level in this area. This aligns with the widespread use of photo-editing apps,…
