ASEAN Hakuhodo Living Research Institute (Thailand) with the spa company–Hakuhodo Co., Ltd. reveals the results of a survey of consumer spending habits in Thailand for the month of June. 2021 It was found that consumers in Thai society tend to be worried about the economic situation. caused by the coronavirus epidemic-19 in the third wave resulting in a decrease in overall spending
But at the same time, they tend to pay for products that can be used to build on. to earn additional pocket money And there is also a need for shopping to be an activity to relieve stress. Happiness tends to decline due to concerns about the epidemic situation. But still looking for new opportunities to reduce expenses and earn money in the future.
ASEAN Hakuhodo Living Research Institute (Thailand) revealed that the coronavirus outbreak-19 in the third wave Causing great anxiety for people in Thai society by this latest survey the research institute conducted an online survey “Forecasting consumer spending behavior in Thailand”
focusing on the consumption trend of Thai people in the future The respondents consisted of a number of males and females. 1,200 people between the ages 20-59 year from 6 regions across the country Indications were found on consumer spending behavior trends in Thailand.
The situation had to be tightened But life still has to move on, the return of Covid.-19The third wave made Thai people reduce their spending. more concise compared to the survey results in April. 2021 Although there is a tendency for overall spending to decline But basic needs for food, beverages and necessities have increased. including the cost of fuel to go out to work to earn money And there are some that reduce eating out. to avoid the risk of spreading and focus on cost savings
The trend of spending demand has decreased. 2 The score is at 54 Score from 56 full score 100 In the results of the previous survey While the current happiness score remains at 65 The score is the same as the previous survey result. But the happiness trend in 3 The next month is expected to decrease. due to concerns that the situation may not improve
slow down large items but willing to pay for the benefit Including a little happiness, a high-value product. like home appliances and mobile phone although there is a tendency to spend less But it is still needed to help with careers such as taking pictures of sales. This made it possible to buy something cheap and to relax. including buying beauty products that tend to spend more to support the feeling of being able to escape from this situation
COVID epidemic-19 The third wave made him come back more cautious. Focus on spending only on what is necessary. by which products or services consumers buy the most 5 The first is food, percentage 28 Daily necessities % 16 Mobile phones and smartphones % 8 home appliances, percentage 6 and beauty products percent 5
when classified by region It was found that demand for expenditure increased in Bangkok and its vicinity, including the central and southern regions, while the region with decreased spending demand was the northern region. Northeast and especially the eastern region that dropped to 8 The score is at 51 score
from the one with the highest spending trend in the previous survey. 59 The score is due to the fact that there is still stockpiling of inventories to support the tourist season in April. Combined with the third wave of Covid situation that requires saving and limiting travel.
by dividing by age It was found that the tendency to slow down spending was in the age group. 30-39 Year is a group with family burdens. And there is no financial stability as the group. 40years or more, so this group sent more negative signals than other groups. especially clothing products domestic tourism and eating out
In addition, the survey also found that Issues that Thai people pay more attention to are Third wave of covids up to 83% increase 59% From the results of the previous survey followed by domestic political news 4% related
but the other side is The survey found the issue looking for new opportunities in future survival, such as ‘Vaccine‘ or looking for new alternatives to earn money, such as current ‘investment in stocks‘ or bitcoin (Bitcoin)
Forecasting consumer spending behavior in Thailand as every survey 2 Joint month between Hakuhodo Living Research Institute ASEAN (Thailand) with companies in the Hakuhodo group to track movements and forecast consumer spending behavior in Thailand
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