Thai Operator Adds 3.7m Digital Service Subscribers Keeping Fraud at Bay in Partnership With Upstream

London, November 09, 2021 – Thailand-based mobile operator dtac has reported a dramatic increase of 3.7 million new digital services subscriptions in 12 months, in line with its strategy to capture growth in data services. dtac, Thailand’s third-largest operator, engaged mobile automation leader Upstream both to extend its digital services portfolio, and to actively market the new offerings, as the operator looked to increase digital revenues and improve its competitive position in the Thai market, prioritizing secure, fraud-free transactions.

Over 12 months, dtac experienced an increase of 174% in digital service acquisitions. The ambitious campaign to transform the operator’s revenues saw Upstream onboarding 33 new providers, while managing over 80 digital services in total. The expanded digital portfolio covers popular revenue-generating consumer services including gaming,…