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Tuesday, March 21, 2023

Thai officials seek to promote Muslim-friendly tourism

Muslim tourists in Thailand, photo by Royal Coast Review.

Thai officials are seeking to promote Muslim-friendly tourism in the kingdom. In a recent focus group discussion on Islamic tourism in Phuket province, the Department of Tourism (DoT) and private sectors reviewed strategies to attract Muslim visitors, NNT reported yesterday.

The DoT’s Tourist Attractions Development Division Director Athuek Phrasenmoon said the global tourism industry recognises Muslim tourists as a fast-growing market with high spending power.

Athuek said Muslim tourists prefer destinations that are Muslim-friendly, such as Bangkok, Chiang Mai, and Krabi. They also look for hotels and restaurants that serve halal food and provide facilities such as prayer rooms, he said.

The private sector suggested promoting tourism activities related to the Muslim calendar. One idea was offering attractive campaigns…

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