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Netflix (NFLX) and PCCW Media Ltd. (OTCPK:PCCWY)-owned Viu announced in 2022 their slate of Thai originals for 2023, boosting local content to drive audience engagement.
Thai media conglomerate BEC World Public Co. Ltd. (OTCPK:BECVY), media producer The ONE Enterprise PCL and content distributor and producer JKN Global Group PCL, meanwhile, are pushing for growth in their content export business, inspired by the success of their Korean counterparts.
BEC World and One Enterprise are steadily promoting their artists to drive their TV operations’ marketing impact. This practice served them well in the music industry, where Thai members of Korean groups brought attention to Thai content outside Thailand.
Thai content drives global licensing revenue at BEC World
As the TV ratings leader in general entertainment, BEC World produces content for its digital terrestrial TV…
