Thai government’s plan to boost NBT channel ratings

The National Public Relations Committee convened yesterday, led by Deputy Prime Minister Somsak Thepsutin, to tackle the crisis of low ratings for the National Broadcasting Services of Thailand (NBT) channel.

Currently languishing in 17th place, NBT faces an uphill battle to resonate with viewers amidst fierce competition.

The committee, comprising top brass from the Government Public Relations Department, dissected the inadequacies plaguing NBT’s outreach efforts. Deputy PM Somsak acknowledged the channel’s failure to effectively disseminate government messages.

Somsak highlighted the channel’s lacklustre presentation.

“NBT’s inability to connect with viewers nationwide is glaring.”

Urging a makeover in content delivery, he stressed the imperative of jazzing up programming to reel in audiences.

Moreover, Somsak castigated government…