The Ministry of Culture and the Ministry of Commerce responded to the policy to promote Thailand’s ‘soft power’ from PM Prayut and has launched Thailand’s “5 Fs soft power,” which aims to promote five major Thai cultures to international eyes… food, films, fashion, fighting and festivals.
“Soft power” is indirect or spontaneous promotion of Thai culture by celebrities, sportspeople and musicians to a broader, international audience.
PM Prayut praised the K-Pop singers, Lisa from Blackpink and Bambam from Got7, for helping bring Thai culture to an international stage. He also praised a Thai rapper Milli for boosting Thailand’s soft power by introducing Mango Sticky Rice to the world at the international music festival Coachella (despite issuing legal proceedings against her months earlier for her public criticism of the Thai government… seems he forgot).
The PM…
