COPENHAGEN: From Oct 1, Illum, Copenhagen’s premium department store, will begin showcasing premium Thai goods, said Deputy Prime Minister and Commerce Minister Jurin Laksanawisit on Sunday.
Mr Jurin said he has discussed the collaboration with Jan Ullstad, CFO of Illum, and the Office of Commercial Affairs will carefully select premium merchandise to go on display in the store along with in-store promotions of other luxury Thai brands, he said.
The government also is seeking to put Thai food products on the shelves of Meny Supermarket, a large, well-known chain run by Norwegian and Danish companies, which has over 100 branches in Denmark and almost 200 worldwide.
There are already food products from many Asian countries on sale there, added Mr Jurin. Most Thai products currently on sale at the store go through traders in the Netherlands under different brands, he…
