Thai Glico Sop Chong Deliver almond milk under the brand “Almond Koka” (Almond Koka), the best-selling almond milk in Japan. Entering the Thai market with full strength After finding an opportunity in marketing, generating sales because Thai people love health Increased emphasis on plant-based milk consumption by introducing nutritious almond milk. Aiming to be another favorite brand among Thai consumers
Mr. Chalermpong Darongsuwan, Managing Director of Thai Glico Co., Ltd., revealed that “This launch of Glico Almond Koka marks the full launch of the Health & Wellness category after we become the Known as a long-standing supplier of confectionery and ice cream. by Glico Japan turns 101 this year and Thai Glico has been in business for over 52 years. Recently, Japan has developed products that promote health for consumers. It is the same intention for Thailand and other countries in Southeast Asia. through the presentation of authentic Japanese quality products This gives us confidence that Almond Koka will meet the requirements in terms of benefits and taste very well.”
The launch of “Almond Koka” comes after other products launched to promote consumer health, such as Pocky Wholesome Biscuit Bar Mixed with Whole Wheat and Sunao No Sugar Added Ice Cream. This is the first launch of the Health & Wellness category that wins the hearts of consumers of all genders and ages. And Thailand is the first country in Southeast Asia to launch the brand “Almond Koka”.
From the health trend that most people turn to consume almond milk or other types of plant-based milk gradually. which is considered an alternative milk drink As a result, the almond milk market in Thailand continues to grow. The Cereal Milk market (excluding soy milk) in 2022 is worth more than 960 million baht and is likely to grow to a value of 3,000 million baht in 2026 (Reference: Nielsen, Euromonitor), the company sees an opportunity to market. With the introduction of almond milk products under the brand “Almond Koka” (Almond Koka), the number 1 seller with a market share of more than 90% in Japan, entered the market in Thailand to supplement the army. Targeting general people of all genders and ages group of people who love health those who are allergic to cow’s milk and allergic to lactose sugar contained in cow’s milk
This market penetration There are 3 flavors that are marketed at the same time, such as the original formula. No Sugar Added Recipe Chocolate flavored formula in 180 ml and 1 liter sizes by 2023, covering all sales channels at leading stores across the country. wake up buying power Aims to seize alternative dairy beverages within the first year. Including activities 30-day-challenge To awaken the trend as a drink for every day
“Choose Mai-Davika Horne as a presenter for Koka Almond Milk because Mai-Davika Considered as a representative of the new generation who cares about health and beauty, Almond Koka has a unique feature. Contains 100% of your daily value of vitamin E. which vitamin E contributes to the anti-oxidant process, is high in dietary fiber, increases waste in the food system Helps excretion and 0% cholesterol does not add fat to the body. Importantly, it is free from cow’s milk and lactose. Vegan consumers or those who are allergic to cow’s milk can eat. With these benefits, it will help you look good and healthy from the inside out sustainably. with such benefits Convinced Glico that almonds Koka will help you in your daily life, making you look good and feel good from the inside out. sustainable good health”
Mr. Chalermpong said that the policy of Glico or Glico Standard has 3 main aspects: 1. Environmental policy. who focus on producing quality products and is aware of the importance of environmental responsibility. 2. Management system 3. Food Safety Policy We have Japanese quality products. that comes with deliciousness through meticulous invention Proactive market penetration to our target audience We believe that these have been the foundation of Thailand’s success over the years.
