Thai festival for Japanese produce

The Japan External Trade Organisation (JETRO) Bangkok office has launched a new festival to promote Japanese fresh produce in Thailand

According to a report from the Bangkok Post, the event called ‘Japan Fruits Festival – Seasonal Gifts from Japan’, is a collaboration with certified Japanese food supporter stores and fruit importers and exporters.

Running from the end of October 2021 to the end of January 2022, the campaign will promote apples, sweet potatoes, and strawberries to consumers in Thailand.

Atsushi Taketani, president of JETRO Bangkok, explained the idea behind the campaign and the expectations.

First of all, I would like to thank all the involved parties from both Thailand and Japan for making this campaign happen. Thailand is the seventh largest market by country as an export destination for Japanese food,” said Taketani.

“In 2020, the value of Japanese food exports…