Thai Drinks, the marketer and brand management of est Cola, is refreshing the brand for the first time in 11 years since entering Thailand’s soft drink market.
According to Suporn Denpaisarn, the company’s vice-president of marketing for non-alcoholic beverages, under the revamp, the company will enhance est Cola through a new formula adapted from consumer feedback, upgrade the look of its products and beef up its advertising campaign.
The product development team selected popular Asian spices such as cinnamon, cloves and cola nuts to mix and create a perfect blend offering a better taste and aroma with a fizzy and refreshing…
