Children’s set menu launched last week
Burger Thailand, the local operator of the Burger King chain, is ramping up its efforts to attract children, part of the company’s global strategy.
Tanawat Damnernthong, the company’s general manager, said children have a significant influence on their parents’ decision-making when choosing a restaurant. Families with children tend to spend even more per meal than working professionals, he said.
According to Mr Tanawat, Burger Thailand aims to reach children through various means for the first time since its establishment in the country 23…
