The sluggish revival of business tourism, coupled with Thailand’s failure to establish itself as a global connection hub, has resulted in Thai Airways’ brand value lagging behind its rivals. Conversely, Centara Grand Hotels & Resorts has emerged as the strongest brand in the nation this year.
According to Alex Haigh, who serves as the Asia-Pacific Managing Director at Brand Finance, the Thai Government should place an additional emphasis on enticing immigrants who wish to work and retire in the country. Haigh suggested that Thailand should go beyond projecting itself as a leisure-oriented destination, an image it has successfully cultivated among travellers worldwide.
Recent studies conducted by Brand Finance revealed a somewhat tepid growth in the brand value of Thai Airways. Currently standing at US$990 million, Thai Airways’ value…
