Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, stated that in response to more vital roles of innovation and technology in several sectors, TCEB has prioritized the development of MICE Intelligence & Innovation to drive the MICE industry and national economy, which will contribute to value-based or innovation-driven economy.
TCEB unveils 3 key strategies on the utilization of innovation and technology in its five-year action plan to enhance Thai MICE industry’s competitiveness in the global market.
One of the planned projects in the action plan is MICE Techno Mart 2023, a platform to demonstrate the ultimate innovation ranging from robots to data analysis for the MICE industry. Simultaneously, it is serving as a business-matching platform between MICE entrepreneurs and technology developers, which will drive…
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