TCEB Unveils Five-year Plan to Propel Thailand to Global MICE Prominence

BANGKOK, Feb. 17, 2023 /PRNewswire/ — Thailand Convention and Exhibition Bureau (TCEB) has unveiled a five-year action plan (2023–2027) aimed at revitalising the economy and promoting Thailand as a premier destination for international MICE. It will leverage innovation and sustainability as travel normalises and international MICE continues on a path of rapid recovery. The plan will be supported by the “TCEB Go” strategy and Thailand MICE to Meet You Year 2023 campaign. 

TCEB President, Mr. Chiruit Isarangkun Na Ayuthaya, said: “The lifting of domestic and international travel restrictions worldwide is accelerating the recovery of MICE. At this critical juncture, TCEB is embarking on a five-year action plan (2023–2027) to advance Thailand’s MICE industry. First, we will have…