TBWA\Thailand tricks hungry dieters via new campaign promoting Meiji Yoghurt Double Zero – Campaign Brief Asia

TBWAThailand has collaborated with Meiji Yoghurt Double Zero to create this ‘Keeps Hunger at Bay’ print campaign, illustrating how when dieters are hungry, they can see every inedible object as food.

Meiji Yoghurt recently launched its new product Meiji Yoghurt Double Zero to cater to the growing market of dieters in the Thailand. This non-fat yogurt has zero added sugar and added grains, such as barley, oat, and wheat, which are designed to keep dieters feeling full for longer while dieting.

Through surveys, TBWAThailand discovered an interesting insight about Thai dieters – they tend to skip meals or limit their calorie intake to control their weight. However, this…