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Tuesday, May 14, 2024

Taylor Swift can’t save California’s economy. Here’s what could

Not because I want to be one of the most famous pop stars in the world, but because I can’t imagine handling the immense amount of pressure being placed on her shoulders by politicians hoping she can save — at least temporarily — the institutions they’re in charge of leading. 

They’ve realized that Swift is capable of doing what so far they’ve largely struggled to do: reigniting life in public spaces hollowed out by the pandemic

The economic impact of Swift’s Eras Tour can hardly be overstated. On Saturday night, Swift wrapped up two consecutive, sold-out performances in Santa Clara, which may have marked the largest economic boon for the Bay Area since the 2016 Super Bowl. On Thursday, she’s set to perform for the first of six nights in Los Angeles before heading to South America, Asia, Europe and Australia. The Eras Tour could…

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