Embarking on a wellness journey in the 21st century has taken a significant turn as people across the globe seek deeper meaning in their lives. Meaningful Wellness Travel has emerged in the realm of wellness tourism, reflecting the aspirations of post-Covid wellness travellers who yearn for more than just a spa retreat.
Travellers are seeking a transformative voyage that nurtures their physical and mental well-being, encompassing profound discovery, authentic connections, personal growth, and genuine fulfilment. In other words, a journey that fosters a beautiful harmony between people, culture, and nature.
Recognising the Meaningful Wellness Travel trend, the Tourism Authority of Thailand (TAT) has embarked on an inspiring initiative – the Thailand Wellness Business Make Over project. This visionary endeavour invites health tourism…
