TAT touts competitive enhancement fund
Reserve to empower operators post-crisis
The tourism industry should have a competitiveness enhancement fund to transform businesses in order to avoid a massive collapse in the post-pandemic era, according to the Tourism Authority of Thailand (TAT).
TAT governor Yuthasak Supasorn said the objective of such a fund is not to remedy ills during a time of crisis, but rather to help tourism operators prepare their businesses for changes in customer demand once the pandemic is brought under control.
“We will see more demand for technology-driven services, which will prompt operators to invest more,” he said.
“This fund can empower them when global tourism returns.”
The value of the fund is estimated at a minimum of 30 billion baht, or roughly 1% of the 3 trillion baht in tourism…
