Visitors watch parasails and the sunset on Patong Beach in Phuket. Bloomberg
Long-haul markets are expected to be a significant revenue driver for Thai tourism in 2024, with their contribution exceeding pre-pandemic levels by seven percentage points, according to the Tourism Authority of Thailand (TAT).
Last week Tourism and Sports Minister Sudawan Wangsuphakijkosol talked with TAT executives about the market direction next year, with the government setting a tourism revenue target of 3.5 trillion baht.
Prior to Covid-19, long-haul travellers generated 33% of tourism revenue, rising to 61% when borders were reopened…
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