The Tourism Authority of Thailand (TAT) aims to boost Ranong province’s tourism revenue to 7 billion baht (US$196 million) in the current year, a substantial rise from 6.72 billion baht (US$188 million) in the preceding year. The strategy is to increase the share of international tourists to 15% of total visitors, a significant recovery from the previous year’s slump.
Ranong, a second-tier city, attracted 1.45 million tourists last year, which included 51,432 international and 1.4 million Thai visitors, TAT governor Thapanee Kiatphaibool revealed. The target for tourist influx for the present year is set to at least match last year’s figures; however, the primary objective is to enhance the share of foreign visitors to 15% of the total, up from the previous 3.5%, to boost revenue, Thapanee said.
“In 2023, Ranong was a province where the number of…
