Agency may miss revenue target
The tourism sector needs to maintain its momentum in the final two months of the year to reach its revenue target of 2.38 trillion baht as total receipts tallied 1.67 trillion for the first 10 months, says the Tourism Authority of Thailand (TAT).
The agency is preparing to intensify promotional campaigns, supporting 3,000 local and international activities across Thailand during the festive season to create momentum for 2024, which has a revenue target of 3 trillion baht, said Thapanee Kiatphaibool, the TAT governor.
She said the prospects for 2024 are more promising than this year, which has been marred by geopolitical conflicts in the Middle East and the shooting at a Bangkok mall.
Ms Thapanee said ease of travel, particularly the visa exemption recently extended to…
