TAT Outlines Plan to Raise Major Revenue in 2023 –

The Tourism Authority of Thailand (TAT) has released its 2023 strategic direction, launching its “Visit Thailand Year 2023” campaign to attract more tourists and boost the country’s revenue to up to 2.38 trillion baht. Despite global uncertainties, TAT Governor Yuthasak Supasorn is confident that this campaign will help stimulate the tourism industry.

The campaign, which was initially planned for 2021-2023, has been shifted to this year due to a number of problems in 2022. In an effort to build high-value and sustainable tourism, TAT plans to use strategies to stimulate tourism spending.

Out of the 2.38 trillion baht, 65% is projected to come from the international market and 35% from the domestic market. TAT has outlined three directions for tourism supply development: experience-based tourism, enhancing safety and service standards, and building a smart tourism…