International passengers prepare to check in at Suvarnabhumi airport on Feb 27. Wichan Charoenkiatpakul
The Tourism Authority of Thailand (TAT) aims to attract at least 1.5 million tourists from short-haul destinations to compensate for the Chinese market by teaming up with airlines to spur demand.
The current situation in East Asia has made impossible to generate demand, unlike more promising markets such as Southeast Asia, South Asia and Australia, said Thanet Phetsuwan, TAT deputy governor of marketing for Asia and South Pacific.
Assuming that travel rules in the region are eased and tourists from Vietnam, Malaysia, Cambodia and Singapore can travel without quarantine on their return, Thailand should gain 800,000 tourists this year from Southeast Asia.
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