A tourist takes a photo at the Grand Palace on Nov 1, the day it reopened to the public and Thailand officially reopened to fully inoculated travellers from 63 nations without the need to quarantine. (Photo: Pattarapong Chatpattarasill)
Thai tourism is on course to reboot in the post-pandemic era by targeting the quality market and first-time visitors from emerging destinations along with the domestic market.
“With currently 2,000-3,000 tourists per day, the tourism industry has already passed the lowest point,” said Tourism Authority of Thailand (TAT) governor Yuthasak Supasorn.
To jumpstart sustainable growth, every tourism-related party should work together to attract more high-value travellers in diverse segments who prioritise good experiences.
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