The Tourism Authority of Thailand (TAT) has launched a campaign called ‘Trusted Thailand, You Taiguo Yue Wan Yue Kaixin’ to reassure Chinese tourists of the safety and security of Thailand as a destination.
According to TAT, from 1 January to 18 May 2023, Thailand recorded 1,003,893 Chinese tourists. With a greater number of flights between Thailand and China scheduled over the following months, TAT has targeted to welcome 5 million Chinese tourists in 2023.
Key Takeaways
- The Tourism Authority of Thailand has launched the ‘Trusted Thailand, You Taiguo Yue Wan Yue Kaixin’ campaign to reassure Chinese tourists that Thailand is a safe and secure destination with a wide variety of quality tourism products and services.
- TAT is promoting the campaign through a key opinion leaders (KOLs) Mega Fam Trip, taking place from 18-28 May, 2023, which includes community-based,…
