The “Amazing Muay Thai Travel Experience” campaign has been launched to promote Thailand’s tourism industry, with the initiative to portray four regions of the ancient Thai martial arts.
The Tourism Authority of Thailand (TAT) recently hosted an opening ceremony of the program at the Thanarat Hall of its headquarters in Bangkok.
Apichai Chatchalermkit, the TAT’s deputy governor for tourism products and business, said the authority has been working towards attracting more tourists using the art of fighting as a soft power asset.
“Amazing Muay Thai Experience” represents the uniqueness of fighting techniques from different regions. The four provinces include Muay Chaiya from Surat Thani province, Muay Korat from Nakhon Ratchasima…
