TAT expects roadshow to help bring 5 million Chinese tourists to Thailand this year

Earlier this week, the Tourism Authority of Thailand (TAT) launched its ‘Amazing Thailand Amazing New Chapters Roadshow to China 2023.’ The roadshow began on 21 February in Shanghai and later moved to Chengdu and Guangzhou.

TAT expects the roadshow to help it reach its goal of welcoming 5 million tourists to Thailand this year.

The roadshow aimed to create business opportunities for Thailand’s 61 tourism suppliers and Chinese tourism professionals. It also aims to raise awareness of Thailand’s wide range of quality tourism experiences.

TAT also promoted the “Tiew Muang Thai Ying Pai Ying Sanook” tourism campaign. The campaign highlights exclusive and high-quality tourism products and services catering to current Chinese travel segments, such as hyper-millennials, families, workation, and silver luxury.

From 1 January to…