Bangkok, 8 August 2023 – The Tourism Authority of Thailand (TAT) is partnering with Yggdrazil Group, developer of the Home Sweet Home series of games, and Ogilvy (Thailand) on the launch of the all-new online battle game Home Sweet Home: Online with the aim of stimulating travel to Thailand among Gen Z, Gen Alpha, and Native Digitals worldwide.
Mr. Nithee Seeprae, TAT Deputy Governor for Digital Research and Development, said “We recognise the appeal of the horror-adventure Home Sweet Home game series among global tech savvy people, gamers, and the superstitious in its storytelling that leverages Thai mythology, beliefs and deep culture. By supporting the launch of the latest edition, we aim to inspire players to turn their in-game experience into an actual cultural and spiritual trip to Thailand.”
The Home Sweet Home series of games are horror…
