Potential tourists explore products at ITB Berlin 2023, one of the biggest travel fairs in Europe.
The Tourism Authority of Thailand (TAT) expects 6 million tourists from Europe this year, roughly 80% of the pre-pandemic total, generating more than 420 billion baht as part of total revenue of 1.5 trillion baht by year-end.
“I am confident Thailand remains the top destination in Asia for European markets,” said TAT governor Yuthasak Supasorn while attending ITB Berlin 2023, one of the biggest travel fairs in Europe.
Mr Yuthasak said pent-up demand for travel among Europeans might continue for 1-2 years, helping Thailand maintain these traditional markets familiar with Thai tourism, especially the UK, Germany and…
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