Bangkok, 5 February 2024 – The Tourism Authority of Thailand (TAT), in partnership with Trip.com Group, generated over 100 million Baht in sales on a single day during the Thailand edition of the “Super World Tour BOSS LIVE” streaming event held in Bangkok on 31 January. The activity saw more than 20 million viewers.
The live-streaming event was conducted by Ms. Sun Tianxu, Vice President of Trip.com Group. Also present were Ms. Sudawan Wangsuphakijkosol, Thailand’s Minister of Tourism and Sports, and Ms. Thapanee Kiatphaibool, TAT Governor.
Targeting Chinese tourists under the “Thailand – A Must for Chinese” campaign, the event offered Thailand’s travel deals, including discounts on air tickets, special deals on accommodation, and tour packages. Key highlights were stunning Thai islands, unique traditions and cultural experiences, and…
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