30.5 C
Bangkok
Tuesday, May 14, 2024

Target the target group and ready for modern marketing with the power of the Customer Data Platform (CDP).

When the world still moves forward Whether it's a marketer Businesspeople still have to adapt to new technology all the time. Marketing tools continue to evolve. To help users be successful with their goals.

Today we will take everyone to get to know the latest marketing tool, CDP (Customer Data Platform), that helps collect trade data in one place and helps analyze it. Information and create various campaigns in one place.

How did the Customer Data Platform come about?

There are many tools and technologies available today. that helps marketers But each type of tool is special in some way. Make the campaign One campaign requires multiple platforms to run. The downside is that it can cause errors during platform switching. And some platforms may not allow connection to other platforms.

A customer data platform (CDP) is a customer data management solution that consists of a centralized database with the ability to ingest, integrate, manage, and deliver customer data to other technology solutions. To personalize the customer experience (CX)

CDP software collects and integrates all forms of customer data with the aim of creating a unified customer profile. (Also known as a Single Customer View (SCV), this centralized view can be used to organize the entire business into a single source of customer truth. CDP can capture consumer behavior Demographic information and transactional data to track and analyze customer interactions with your organization.

The CDP platform is built to manage first-party, third-party, and third-party data from many different channels. Bringing together customer-centric efforts across marketing, sales, and customer service, CDP also helps brands Data and consent can be centrally managed to meet emerging data privacy regulations.

What is ConnectX CDP?

From ConnectX's perspective, a customer data platform (CDP) is a repository that efficiently collects and organizes fragmented data across offline and online. ensuring it is ready for use

What is the function of ConnectX?

ConnectX aggregates data from every touchpoint into separate categories for a smooth experience.
Whether it's doing Omni Channel Customer Service (Social Ticket Management), doing Customer segmentation and Personalized Campaign, including doing Sales Conversion Tracking.
In addition to helping to automate the Customer Journey Process, businesses use this data to increase their understanding of customer behavior and improve processes over time.

Highlights that make people choose ConnectX

1. Flexibility and customization of the platform for ease of use

ConnectX is adaptable and customizable. No matter what backend or POS system you use, ConnectX can develop a data collection program that suits your needs. As a software company Offers cost-effective Plug & Play development

2. Data security

ConnectX handles large volumes of data with confidence. This ensures that the information that is being used and exploded will not overwhelm the capacity and ConnectX has been certified through ISO27001, the main standard system in the information security standard system category. Ensuring that the company's information is secure and worry-free.

3. Advanced technology

Using state-of-the-art technology, ConnectX has excellent data collection capabilities. It allows for the collection of personalized information for a comprehensive understanding of customer interactions, along with AI systems that help you understand your customers faster and more accurately.

summarize

Connect It gives users easy access to shopping groups and data usage. The platform's user-friendly approach aims to empower its users. For any business owner who is looking for a good CDP system or needs advice before making a decision, Connect X is ready to help. With the CDP platform that comes with a CRM system, Marketing Automation and supports PDPA laws so that businesses can expand their customer base and increase sales in the digital era sustainably.

Start creating good experiences Available to customers today with the Connect X Marketing Platform that comes with CDP & Marketing Automation.

Connect Platform Customization can be customized to suit different brands as well.

In summary, Connect It is an all-in-one solution that helps businesses enhance their marketing strategies. Make the process fun and efficient. If you are interested in using CDP in your organization, contact our team of experts here.

Website : www.connect-x.tech
Facebook : Connect
Line : @connectx
Call : 098-850-9558

Source

Latest Articles