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Saturday, May 4, 2024

Taking on new looks

Asai Bangkok Chinatown offers an outdoor communal area inspired by a Chinese opera theatre. Photo: Chanat Katanyu

A new wave of Covid-19 infections has yet again hit Thailand’s travel industry after the authorities encouraged people to stay home and not travel across provinces in order to contain the virus.

However, Gen Z and millennial travellers are still seeking tailored holiday experiences to satisfy their wanderlust and are shaping travel trends. In 2018, millennials spent around US$200 billion on travel and last year they accounted for more than 60% of the travel market share in the Asian region.

According to Berkshire Hathaway Travel Protection’s annual State Of Travel Insurance report, millennials and high-income travellers will be the first group to take up travelling again in…

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