Formerly in the telecommunications industry, Matthias Breschan joined the Swatch Group in 1996. He didn’t know much about horology and the training totally changed his perception of the industry.
“One of the classes had us disassembling and reassembling a pocket watch and I realised that a watch has a soul. The training ingrained an appreciation and made me stay at the Swatch Group,” said Breschan, who took the helm of Longines in July 2020.
The Austrian executive was previously based in Biel and Lengnau when he managed two other brands, Hamilton and Rado, respectively for seven and nine years.
The appointment as Longines’ CEO
landed him in Saint-Imier, where the company was founded in 1832.
“Longines has an impressive historical depth and a rich…
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