with an overview of the ice cream cake market With a value of about 700 million baht in the past year, it has grown only 8%, but Swensen’s Growing more than the market by 28%, making it now has a market share of more than 50%. It is expected that the continued adjustment of products to meet the market demand and new consumer behavior will help to grow strong.
Swensen’s (Thai) Co., Ltd. reveals that the response to ice cream cakes is likely to continue from the latest information. with sales increased by more than 25% from the year 2020 at the same time to reinforce the image of the leader in the ice cream cake market Launched the face of 5 newest ice cream cakes for the first time in 35 years, such as Triple, Flavor, Ultimate, Chocolate, Strawberry Delight
with further development of the menu That has always been highly popular. In 2022, Swensen’s is expected to be able to increase sales of ice cream cakes at least 30%. However, currently Swensen’s. There are 300 branches across the country covering the country. It is considered a true leader in the ice cream and ice cream cake market in Thailand.
Mr. Anupon Nithiyanan, General Manager of Swensen’s (Thai) Company Limited, a subsidiary of The Minor Food Group Public Company Limited, revealed that Swensen’s as a leader in the premium ice cream cake market has established a proactive strategy to reinforce its leadership over 3 decades.
With the launch of the new Signature 5 Ice Cream Cake for the first time in 35 years, decorate the cake with premium toppings. Still filling in the signature flavor that everyone is familiar with to deliver the concept. “Everyday Reward – Everyday Reward” makes every day a special occasion for customers to celebrate with Swensen’s ice cream cake. which targets customers ranging from children, teenagers and families
Currently, Swensen’s ice cream cake sales have grown 25% from 2020 and 50% compared to the same period in 2019. However, Swensen’s success comes from the price factor that is suitable for all customer groups. Continuous improvement of product quality Special cake look design for every festival. with a variety of distribution channels
For the ice cream cake menu, 5 new menus have been redesigned, including Triple Flever Signature Cake Vanilla Flavor with Ice Cream Chocolate Vanilla and Very Strawberry Ultimate Chocolate Chocolate Cake. Rich flavors of chocolate and almonds Decorated with chocolate, truffles and vanilla ice cream and chocolate, chocolate cookies and cream, a familiar flavor of ice cream cake. The face is packed with world-famous brand cookies.
Layer Cookies and Cream Ice Cream and Vanilla Mocha Paradiso Thin Vanilla Cake with vanilla ice cream and rich mocha ice cream, topped with chocolate flakes and almonds, and a cake menu, strawberry delight, thin vanilla cake. with red velvet cream with very strawberry ice cream and vanilla Top with strawberries, cut with milk chocolate.
“Currently, Swensen’s has 300 branches across the country. Swensen’s continued to maintain its customer base. Despite being affected by the epidemic of COVID-19 and at the end of the coming year The consumption rate is expected to increase.
Due to the government’s open country policy In addition, it is during important festivals and celebrations. Which is expected to result in this year will grow more than expected. from the covid situation turned the crisis into an opportunity Grow sales of cake delivery channels. 3 times more than last year,” concluded Mr. Anupon.
In addition, to deliver happiness during special times of celebrations and New Year’s Eve festivals. Swensen’s has organized a decoration event under the concept of ‘Cake Carnival’ at Central Plaza Pinklao, which is the largest and best selling branch.
by transforming the shop into an amusement park to deliver experiences and fulfill happiness to customers Including an army of ice cream cakes in a variety of menus for customers to enjoy the premium taste of Swensen’s. To celebrate the legendary deliciousness of ice cream cake that is the best selling flavor of all time. Including also experiencing 5 new menus that will create a legend of deliciousness in the new decade
