Swarovski’s sparkling resurgence
Flagship store in Milan heralded as a place where ‘science and magic meet’
published : 19 Mar 2021 at 04:00
After overseeing the creative direction of Swarovski’s B2B division, Giovanna Battaglia Engelbert has undertaken a bigger role since last May.
The Italian beauty was announced global creative director of Swarovski, which celebrated its 125th anniversary in 2020.
Her vision for the long-established brand has materialised under the Wonderlab concept, which has…
