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Saturday, May 4, 2024

Suzuki Cup: Rolex watches, iPhones, designer bags – how Thailand’s billionaire team manager motivates her players

SINGAPORE – As the saying goes, behind every successful man, there is a woman. And in the case of Thailand’s national football team, that lady is their team manager Nualphan Lamsam.

Tasked to “restore the dignity” of the regional giants when she was appointed by the Football Association of Thailand in August, the billionaire heiress appears to have had an instant impact.

The War Elephants are poised to capture a record-extending sixth AFF Suzuki Cup on New Year’s Day after a 4-0 win over Indonesia in the final first leg on Wednesday (Dec 29).

Affectionately known as Madame Pang, she is a fifth-generation scion of the Lamsam family that founded Kasikornbank, which has assets of more than S$100 billion.

The 55-year-old is also the president and chief executive of Muang Thai Insurance and runs another business distributing luxury goods from Hermes.

Such financial muscle has allowed…

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