Since opening its doors to the first guests — a couple from New Zealand — in 2001, Pimalai Resort & Spa has earned a reputation of being the luxurious resort on Koh Lanta, Krabi, with many international accolades to boot.
As it turns 20 next month, Charinthip “Kade” Tiyaphorn, second-generation owner of Pimalai, who holds a master’s degree in marketing and management from Sasin, talks about Pimalai’s journey, as well as her role as president of the Krabi Tourism Council.
(Photos: Pimalai Resort & Spa)
How did a family with no hotelier legacy start a hotel?
My dad [Anurat Tiyaphorn] was a lawyer and partner at an international law firm before he retired. His start in hospitality was destined when he was looking for a place to build his retirement home and he bought a plot on Koh Lanta. He invited his friends…
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