Thai consumers are prepared to spend higher amounts shopping online, but expect more from their experience, including faster delivery, according to a survey by marketing communications agency Wunderman Thompson.
“Online shopping is no longer a trend, but has become the norm as the survey found that Thais are willing to spend more online,” said Puvadon Tarasin, director of digital and customer relationship management for Wunderman Thompson, citing the Thai edition of the Future Shopper 2023 report.
The survey involved 1,014 respondents nationwide, 47% male and 52% female. Roughly 60% of respondents reside in Bangkok, while 40% live in the provinces, with an age range from 16 to over 55.
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