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Saturday, May 4, 2024

Super brand ‘Supreme’ stole revered Thai monk’s image, temple says

The government religious authority said it will send a complaint to one of the world’s top brands for using an image of a revered Thai monk on its garments without permission.

After U.S. skateboarding lifestyle brand Supreme’s new Spring/Summer collection included a top emblazoned with the image of the late Luang Por Khun squatting and smoking and encircled by mystical yant script, Thailand’s National Office of Buddhism and Wat Ban Rai, where the monk was abbot, complained they were never contacted by the brand for permission. Luang Por Khun died in 2015.

The office’s Sipboworn Kaewngam said the letter would address Supreme’s “misappropriation” of the Luang Pho Khun image, which was taken in the early 2000s and sold on printed cloths to raise funds for the temple located in Nakhon Ratchasima province.

Supreme’s ‘Blessings Ripstop Shirt’ collection

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