Summary of the highlights of Alibaba’s 11.11 Global Shopping Expo 2020Thumbsup

It was customary to announce merchandise sales figures during e-commerce giant Alibaba’s 11.11 shopping fair. Even though it helped revive the spending flow, the New Normal era continues to be a factor in encouraging higher online spending.

Although China is considered the first country to have a COVID-19 outbreak, But is also the first country to recover quickly in the economy as well With travel restrictions Generate domestic spending and purchase of goods and services through e-commerce channels. Thus growing exponentially during this time

Jiang Fan, Executive Chairman of Taobao and Tmall Revealed figures in the 11.11 World Shopping Expo that in 2020, which has been held for 11 days from October 29 to November 11, 2020, total sales of more than 498.2 billion yuan or approximately 2,278 billion baht, which is a figure. Collected from all online sales channels (GMV)

Compared with the figures from the past five years, it will be found that from 2016 to 2020, income is relatively similar every year (Read old articlesBut in 2020, the number doubled, from 2884 billion yuan in 2019, up 26 percent, or 4.982 billion yuan in 2020, pointing out that consumers are ready to pay. If there is a product that meets the needs and covers all service dimensions

With more than 250,000 brands participating in the exhibition, more than 31,000 international brands, including global brands such as Prada, Catier, Montblanc, Balenciaga, Chloe ‘, with over 94 new brands making sales. It has grown by more than 1,000% and has over 470 brands of all-channel sales in excess of CNY 100 million.

Another interesting figure is Maximum number of orders per second Through the Taopao and Tmall channels, 583,000 orders per second required a strong digital infrastructure. To be able to receive orders without any interruptions (zero downtime).

In addition, Alibaba’s shipping network Tsai Niao shipped more than 2.3 billion items in the 11 days of the event. Including the amount of transfers on Taibao Life increased 400%, in the first 10 minutes, the transfer amount was more than 50 billion yuan or about 232,082 million baht.

Every product group has an opportunity to increase sales.

The most popular inventory remains in the three main categories: skincare, baby products and home items. Male skin care grew by 3,000%, animal feed products increased by 200% compared to the same period a year ago.

Another interesting product line such as housing has joined the exhibition of more than 800,000 units to offer a discount of over 1 million yuan or 4.63 million baht.

Although tourism has not yet recovered much But the world-class hotel chains Marriott and Accor have achieved sales at the 11.11 expo in excess of RMB 1 billion, or about 4.6 billion baht for the first time.

More than 80 Hyatt hotels are able to sell more than 28,000 discount coupons for 2-night hotel deals across the China Hilton hotels. Can sell more than 25,000 deals.

Or even a Disney Resort Shanghai package worth 1,499 yuan or about 6,900 baht and a hotel package. InterContinental One Thousand Island Lake Resort worth 999 yuan or about 4,600 baht sold out since the start of the event.

It also has global orders for ingredients from food and wine, such as chicken and brown rice from Thailand, or a Japanese premium whiskey worth 1 million yuan, and more than 2.33 million stores are participating. “Goods of goodness” as a part of helping society Consumers who buy products through this program will have the opportunity to donate money along the way.

Strong eco system to enhance sales opportunities

In the Alibaba group of companies such as Lazada, Tsai Niao, Mall and Taobao There has been exponential growth during the exhibition. Because all ecosystems help promote sales opportunities around the world

Lazada

• More brands and sellers More regional focus More than 70 brands have joined Lazada in a fun way. And presenting signature products and distinctive products More than 350,00 vendors and brands from across the region are attending 11 events this year, including Lancome, Under-Amur, Swap and Castrol.
• The brand ambassador was launched. The first regional level is Lee Min Ho (LEE MINHO), a famous South Korean actor and model.
• Add more shopping content. Starting November 1st, Lazada will launch a game exclusively for Event 11 for the entire Southeast Asia called Happy Bounce on the LazGames gaming application platform, where players can earn coins and coupons from Lazada. To be used as a discount for purchases
• Organize an event 11 Super Show Annually As with Alibaba’s gala shows, Lazada has a signature event, 11 Super Show, featuring celebrities and performers from each country. Come celebrate 11.11 through a series of performances. Where shoppers can receive coupons from watching shows in different parts Organized for each country
• Connected logistics network Lazada’s logistics network covers 6 countries in Southeast Asia. It has 45 logistics partners, 15 warehouses and packing and distribution centers, as well as 400 hubs to prepare for larger shipments. More prepared warehouse and logistics workers 40,000 People to support the shipments that would have increased the volume of the usual period 20 As per orders, both domestic and international

Chewy

• Cutting-edge technology As Alibaba’s logistics business unit Cai Naeo has invested in logistics support technology and innovative automated cargo handling. (AGV) Auto engine, parcel collector and smart locker To accommodate a large number of orders Last year, Tsai-neaw shipped more than 1.8 billion items.
• Main business 3 Types to support consumers, vendors and logistics partners Cai Naew has developed technology and supply chain infrastructure. In order to better support these 3 stakeholders Both during job 11 and daily service
  • For consumers Tsai Nyeo operates in two main areas: Tsai Niao Post, which offers home delivery services, and Tsai Nay Gua, which offers a pickup service.
  • For sellers, Tsai-neaw serves as a domestic service. And supply chain services worldwide However, there are three types of services in the country, with the local Omni-Channel Supply Chain Solution, C2M logistics and City Delivery Network available, while the global supply chain offers Global LogisticsNetwork, Global Supply Chain and Global Freight Network.
• Faster and faster delivery With smart technology Tsai Niao expects to deliver more than half of all their products 60% faster.Customers in major European cities such as Madrid, Paris, Berlin and Warsaw will receive them within three days.
• Products imported to China, more than 26,000 brands from 84 countries and regions. Are exported to China by Tsai Nao’s global supply chain network.
• Overseas warehouse With further expansion to 12 countries on 4 continents, products from countries such as Japan, South Korea, Australia, Spain can be transported directly to China.
• There are more than 100 multi-style warehouses in 18 cities across China. Customers will receive parcels from overseas within half a day. Which is up to 10% faster than before
• The number of imported goods being stocked in the Chye-nye warehouse has grown significantly. According to the needs of consumers in China Products in beauty, health and baby products increased 1 times compared to the previous year.
• Goods exported from China Tsai Niao uses over 700 chartered flights to export 90% of their products directly from China to their destinations. This is an opportunity of China’s international trade business looking to expand to international markets. This year, it is expected that there will be 20 times the number of parcels from 11 jobs transboundary per day.
• Services for domestic consumers Tsai Niao has installed its own pick-up machines in 150 cities across China. And the Cai Niao parcel delivery center will be open until late In order to accommodate the increasing demand over the normal period of work 11

T Mall

• • Changes in consumption behavior The number of consumers shopping online has increased. And there is a constant online purchase Even if the epidemic is over Which is considered a change in consumption behavior
    • One example is Tmall Global’s total sales excluding unpaid orders. Has grown more than 40% During April to June Compared to the previous year
    • In addition, Chinese people are increasingly buying imported products online. Due to the epidemic, it is impossible to travel abroad.
    • Trends in consumption of new products The epidemic has changed the consumption environment. And creating new consumption trends With demand for essentials, household items and health products Increase dramatically and continuously Although the epidemic situation in China has improved
  • Highlight 11
    • Add new products Which will have more imported products 2 Millions of shows released at this event. For the first time, 2,600 international brands have participated in 11 events.For example, The Bravados, the branding division of Universal Music Group, recently launched a T-Mall Global store offering products from world-class artists such as: Tupac, Guns N ‘Roses, The Rolling Stones, Bob Marley and Taylor Swift.
    • The new event format by T Mall Global will be broadcast live via a live stream from its warehouses. To provide customers with transparent, secure and seamless shopping experiences.
    • Strong logistics support from Cai Niao For cross-border transportation
  • Opportunities in the e-commerce market
    • China is the world’s largest consumer market. Which has international brands and sellers to pay great attention to the emerging middle class in China. And the Chinese market is going to be digitized, worth CNY 3 trillion over the past year. China imports all consumer products. 5 Trillion yuan or more 200,000 USD million But on the other hand, online shopping in China is only 6% Hence, the opportunity for the expansion of cross-border e-commerce is enormous.
    • Between April and June this year, Tmall Global and Kola are the main platforms for selling imported products. Under the Alibaba Group, it has a combined 63% market share in China’s cross-border commodity market.

Interesting numbers and facts of Alibaba Group It reflects brand opportunities and business growth in the use of e-commerce. It is another channel for selling products or promoting the brand to be known around the world. Which is whether brand or business How much will you adapt and your strategy to keep up with the change? Because technology and human behavior are ready to adapt to these things