The sandwich chain is aggressively doubling its current network of restaurants in the region to over 6,000 in the next five years.
Subway has signed a new master franchise agreement with the existing multi-unit franchisee About Passion Co. Ltd. to significantly expand its presence in Thailand.
The new deal sees About Passion Co. Ltd. opening more than 700 new Subway locations across Thailand over the next decade, expanding on the brand’s current footprint of over 130 restaurants.
Existing and future restaurants will adapt the sandwich chain’s “Fresh Forward” design, whilst also allowing franchisees the flexibility to incorporate elements of Thai culture into their restaurants.
About Passion Co. Ltd.’s focus will be to ensure restaurants are in locations with “high accessibility and visibility, including drive-throughs and non-traditional restaurant models, such as kiosks…
